Reward points accumulated from doing PVM content and Silver Coins gained from doing VvV content can be spent in the prestige shops. Prestige shops can be accessed from the Compendium. Some items are exclusive to the prestige shops.
Donating to the server will help with the server fees. Most of the items offered can also be bought with pure gold but some items (cosmetic items) and hues will be exclusive to the supporters. In no way donation items will give a player advantage over others. The conversion of donation coins is 1 CAD = 1 Donation Coin.